There's a new game in town. And the numbers are growing.
Based on the East Side, Lansing's
Strength In Numbers Game Studio promises to transport gamers to alternate worlds to embark on lives filled with challenge, adventure and heroism. Now 23 employees strong, the start-up gaming company is attracting talent from Michigan and beyond as it looks to transform Lansing into a hub for gaming development, publishing and entrepreneurship.
"With one person, it's weak company, but with more you're stronger," says Founder Scott Reschke. "We want to build that infrastructure that attracts and allows talent to stay here. Why would you let them leave and go out west when we can build something right here in Michigan?"
Reschke's vision grew from his previous entrepreneurial adventures in computer repair and cyber cafes. During that time, he aggregated countless hours of research based on the preferences and passions of gamers, as well as the trends and buying habits of gamers and everyday consumers.
Armed with data and a penchant for exploration, Reschke began building a sustainable company in the video gaming arena. His goal, he says, is not just to recycle old gaming ideas, but to create challenging, innovative and competitive games that draw on original artwork, storylines and music created by his team.
Currently in development, SiN Studio's
Tuebor will present a multi-genre, fast-paced video game rich in story and deep with group participation. Reschke derived the game's moniker from the Latin word on the seal of Michigan that means "I will defend"–a sentiment he says is well suited for the game's premise.
"Video gaming is escapism," says Reschke. "It's no different than watching baseball, football or soccer any day it's on. Those fans are imagining themselves on the mound or on the field or in action. With gaming, it's just someone's outlet for imagining their lives are a little more exciting."
SiN Studios took up residence April 1 in the basement of the Lyman and Sheets office building at 2213 E. Grand River in Lansing. The studio will be holding an open house on May 14 from 5:30-8:30 p.m. Members of the community can tour the 6,000-square foot studio, meet staff, experience live demonstrations on 3D character modeling and motion capture software, and pose for photos with local cosplay groups.
Source: Scott Reschke, Founder, Strength in Numbers Game Studio
Writer: Ann Kammerer, News Editor
Got a story idea for Capital Gains Development News? Email Ann Kammerer here.
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